A Technical Guide to how Civis Identity Resolution Works

Many organizations cannot at scale identify person-level records which represent the same individuals within and across data sources based on personally identifiable information to increase the efficiency of their analytics and targeting initiatives. Civis Analytics' Identity Resolution tool solves this problem. In this whitepaper we expose some of the science and data engineering that goes into this type of solution. We discuss:


     - the IDR process

     - evaluating matching results

     - scalability


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